7 LinkedIn Post Templates to Elevate Your Content in 2025

Unlock Your LinkedIn Potential

Stop staring at a blank screen. These seven LinkedIn post templates will transform your content strategy and boost engagement. Whether you're a CEO or just starting out, these templates provide a framework for compelling content that resonates with your audience. Learn how to craft engaging stories, impactful carousels, insightful how-to guides, data-driven posts, and more. This listicle offers ready-to-use LinkedIn post templates to elevate your presence and reach a wider audience.

1. Storytelling Post Template

The Storytelling Post Template is a powerful approach to LinkedIn content creation that leverages narrative-driven content to resonate deeply with your audience. Unlike dry, informational posts, storytelling prioritizes emotional connection and human experience. This LinkedIn post template typically follows a narrative arc—beginning, middle, and end—presenting a challenge, detailing the journey to overcome it, and concluding with a resolution or insightful takeaway. This structure effectively builds authentic connections, making your content more memorable and engaging. This method deserves its place on the list of top LinkedIn post templates because it's proven to boost engagement and foster genuine relationships within a professional context.

How it Works: The Storytelling Post Template focuses on character-driven content, often featuring the author or their clients, framed within a problem-solution narrative. It incorporates emotional hooks and vulnerable moments to create a relatable experience for the reader. The post concludes with a call to action that directly relates to the story, encouraging engagement and further interaction.

Features:

• Narrative arc structure (beginning, middle, end): Creates a compelling flow.
• Character-driven content: Makes the story relatable and human.
• Problem-solution framework: Offers valuable insights and potential solutions.
• Emotional hooks and vulnerable moments: Forges deeper connections with the audience.
• Call to action: Encourages engagement and interaction.

Pros:

• Creates emotional connection with audience: Fosters trust and loyalty.
• Significantly higher engagement than purely informational posts: Increases visibility and reach.
• Humanizes professional experiences: Makes your brand more approachable.
• More memorable than data-only content: Leaves a lasting impression.
• Excellent for personal branding: Establishes you as a thought leader and relatable figure.

Cons:

• Can be time-consuming to craft effectively: Requires careful planning and execution.
• Requires willingness to share personal experiences: May not be comfortable for everyone.
• May not be appropriate for all industry contexts: Consider your target audience and industry norms.
• Can feel inauthentic if overused or forced: Strive for genuine storytelling.

Examples:

• Brené Brown's posts about vulnerability in leadership are prime examples of effective storytelling.
• LinkedIn posts about career transitions that start with "I was fired on Tuesday..." grab attention and offer valuable lessons.
• Posts that begin with "Three years ago, I was struggling with..." create intrigue and empathy.
• Customer journey narratives that showcase transformation demonstrate the value of your product or service.

Tips for Implementation:

• Start with a hook that creates curiosity: Draw readers in from the first sentence.
• Keep paragraphs short (1-2 sentences) for readability: Make your content easily digestible on the platform.
• Include specific details and dialogue to make stories vivid: Bring your narrative to life.
• End with a lesson learned or key takeaway: Provide value and encourage reflection.
• Use white space effectively by breaking up longer posts: Improve readability and visual appeal.

When and Why to Use This Approach:

Use the Storytelling Post Template when you want to build a deeper connection with your audience, increase engagement, and humanize your brand. It's particularly effective for sharing personal experiences, showcasing client success stories, or highlighting company values. This approach is ideal for LinkedIn content creators, social media managers, marketing professionals, entrepreneurs, small business owners, founders, and CEOs looking to establish a strong and authentic presence on the platform. Influencers like Brené Brown, Gary Vaynerchuk, Justin Welsh, and Daniel Disney (The Daily Sales) have demonstrated the power of storytelling on LinkedIn, inspiring others to embrace this engaging format.

2. Carousel Post Template

LinkedIn Carousel Posts are a dynamic and engaging way to share content on the platform. These multi-slide documents function like a slideshow within the LinkedIn feed, allowing you to present information in a visually appealing, step-by-step format that encourages users to swipe through and consume your content. Their ability to deliver comprehensive information in digestible chunks has made carousels a favorite among LinkedIn users and a powerful tool for LinkedIn post templates.

This format distinguishes itself through features such as multiple slides (typically 5-20), a compelling cover slide with a clear title, progress indicators, consistent visual branding, and a combination of text, images, and graphics. They are PDF-based and uploaded as documents on LinkedIn. Carousels offer several advantages over traditional single-image posts including higher engagement rates, preferential treatment by the LinkedIn algorithm (increasing visibility), longer content consumption times, and the capacity for in-depth information sharing. They also offer a highly efficient method for repurposing existing blog content.

However, creating effective carousels has its challenges. It often requires design skills or the use of pre-built templates. They are more time-intensive to create than simple text posts. Ensuring mobile optimization can also be tricky, and the analytics provided by LinkedIn for carousel posts are less comprehensive than those available on other platforms.

The process of creating a successful LinkedIn Carousel post involves several key steps visualized in the infographic below. This process flow outlines the steps from defining your objective and target audience, to structuring your content and designing the visuals, to finally publishing and analyzing the post's performance.

The infographic emphasizes a linear, structured approach to carousel creation, starting with strategy and culminating in analysis, highlighting the importance of each step in achieving optimal results. The iterative nature of content creation is implied through the analysis step which informs future carousel development.

Successful implementations of carousel posts are readily found across LinkedIn. Examples include HubSpot's data-driven carousels like their "10 Email Marketing Statistics," LinkedIn's own "Tips for Job Seekers" series, McKinsey's data visualization carousels showcasing key insights from their research, and Ross Simmonds' insightful carousels on content marketing frameworks. These examples effectively utilize visuals, concise text, and clear calls-to-action to engage their target audiences.

To create compelling LinkedIn Carousel Posts, consider these actionable tips: Keep each slide concise, focusing on a single key point. Maintain visual consistency by using the same colors, fonts, and visual elements throughout. Include page numbers on each slide as progress indicators. Start with a compelling cover slide that clearly communicates the value proposition to entice viewers to swipe through. Conclude with a call-to-action slide, prompting engagement or directing users to further resources. Adhere to LinkedIn’s recommended 1080 x 1080px dimensions for optimal display.

Carousel posts deserve a prominent place in any LinkedIn content strategy. Their interactive nature and ability to deliver valuable information in a digestible format make them a powerful tool for boosting engagement and reach. Whether you’re a social media manager, marketing professional, entrepreneur, or business leader, leveraging carousel posts as part of your LinkedIn post templates can significantly enhance your content marketing efforts. This format, popularized by individuals like Ross Simmonds and Justin Welsh, and facilitated by tools like Canva templates and LinkedIn Marketing Solutions, should be a core component of your LinkedIn content strategy.

3. How-To/Tutorial Template

The How-To/Tutorial LinkedIn post template is a powerful way to establish yourself as an expert in your field while providing immediate value to your audience. It's structured to deliver practical, actionable advice in a clear, step-by-step format, breaking down complex processes into digestible instructions. These posts resonate well because they address specific professional problems with readily applicable solutions, making them highly shareable and engaging resources. This template helps leverage the "linkedin post templates" concept effectively for maximizing reach and impact.

This template's strength lies in its problem-solution framework. By offering clear, numbered steps and actionable instructions, you position yourself as a helpful resource. This approach is particularly effective on LinkedIn, where professionals actively seek solutions and actionable insights. This method deserves its place in the list of effective LinkedIn post templates due to its high engagement potential and ability to establish thought leadership. Examples of successful implementations include posts like "How I grew my email list to 10,000 subscribers in 30 days," step-by-step guides such as "How to optimize your LinkedIn profile in 15 minutes," or technical tutorials demonstrating specific coding practices. These examples highlight the versatility of the how-to format and its applicability across various industries and skill sets.

Here are some actionable tips for crafting compelling How-To/Tutorial LinkedIn posts:

• Lead with a Benefit-Driven Headline: Capture attention immediately by highlighting the specific outcome or benefit readers will gain. Think "Boost Your LinkedIn Profile Views by 50% in Just One Week" instead of just "LinkedIn Profile Optimization Tips."
• Use Numbers and Time Frames: Clearly numbered steps (e.g., "5 Steps to...") and estimated time frames ("in just 10 minutes") make the process seem manageable and encourage engagement.
• Break Down Complexity: Ensure each step is clear, concise, and actionable. Avoid jargon and oversimplification that could mislead or frustrate your audience.
• Include Practical Examples: Case studies, real-world examples, or even personal anecdotes add credibility and demonstrate the effectiveness of your advice.
• End with a Call to Action: Encourage interaction by summarizing key takeaways and inviting questions or comments.
• Consider Emojis: Use emojis as visual step markers to enhance readability and add a touch of personality.

While highly effective, this template has potential drawbacks. Overuse can make your content feel formulaic. Also, be mindful of oversimplifying complex topics, which can undermine your credibility. The competition for common how-to topics can be high, requiring a unique angle or presentation to stand out. Finally, consider the risk of giving away too much expertise for free.

Pros: Positions you as a helpful expert, highly relevant to a professional audience, excellent for saving as a resource, performs well in LinkedIn's algorithm, drives higher-than-average comment engagement.

Cons: Can become formulaic if overused, may oversimplify complex topics, competition is high for common how-to topics, risk of giving away too much expertise for free.

Influencers like Josh Fechter, Richard Moore, Madeline Mann (Self-Made Millennial), and Austin Belcak (Cultivated Culture) have popularized this format, demonstrating its effectiveness in building a strong LinkedIn presence. Learn more about How-To/Tutorial Template to further refine your approach to this valuable LinkedIn post template. By understanding its strengths and potential pitfalls, you can leverage the How-To/Tutorial template to create engaging, valuable content that elevates your professional brand and drives meaningful connections.

4. List-Based/Listicle Template

The List-Based/Listicle Template is a highly effective format for LinkedIn post templates because it presents information in easily digestible, numbered or bulleted points. This structure makes your content extremely scannable, catering to the busy professionals who often scroll quickly through their LinkedIn feeds. From sharing actionable tips and valuable resources to offering industry insights, listicles provide a structured way to deliver multiple points efficiently. This is why they're a staple for LinkedIn content creators, social media managers, marketing professionals, entrepreneurs, small business owners, founders, and CEOs alike.

This approach works so well because it leverages the way people consume information online. Few professionals have the time to read lengthy posts in their entirety. Listicles offer a solution by presenting key takeaways upfront. This format naturally encourages engagement and increases the likelihood of your post being saved for future reference. Learn more about List-Based/Listicle Template

Features of a Successful Listicle:

• Numbered or bulleted format: This provides clear visual organization.
• Brief introduction: Explains the value and context of the list.
• Concise points: Each point should deliver a key insight with optional elaboration.
• Clear headline: Immediately indicates the number of items (e.g., "5 Ways to…").
• Emojis (optional): Used as visual separators to break up text.
• Call to action: A question or prompt at the end encourages engagement.

Pros:

• Extremely scannable: Ideal for busy professionals.
• Savable: Readers are more likely to save listicles for later.
• Easy to create: Structuring a listicle is straightforward.
• Algorithm friendly: LinkedIn's algorithm often favors this format.
• Versatile: Works across various industries and content types.

Cons:

• Potential for overuse: Listicles can become formulaic if not done creatively.
• Oversimplification: Complex topics may not be suited for this format.
• Perceived lower value: Some view listicles as less substantial than long-form content.
• Risk of blending in: The popularity of listicles can make it challenging to stand out.

Examples of Effective Listicles:

• Resource Lists: "5 Books That Changed My Leadership Approach"
• Tip Collections: "7 LinkedIn Headline Formulas That Attract Recruiters"
• Common Mistakes: "6 Email Phrases Undermining Your Credibility"
• Tool Recommendations: "10 Chrome Extensions Every Professional Should Use"

Actionable Tips for Creating Engaging Listicles:

• Odd Numbers: Consider using odd numbers in your headlines (e.g., "7 Tips" instead of "6 Tips"). Studies suggest they perform better.
• Front-Load Value: Place the key takeaway of each point at the beginning.
• Visual Appeal: Use emojis at the start of each point to enhance readability.
• Build Momentum: Organize points from least to most important for a stronger finish.
• Boost Engagement: Ask a question at the end to encourage comments and discussion.
• Experiment with Length: Shorter lists (3-5 items) are great for quick tips, while longer lists (7-10 items) suit more comprehensive topics.

The List-Based/Listicle template's popularity stems partly from BuzzFeed's influence on digital content and thought leaders like Dave Gerhardt and Josh Braaten who effectively use this format. Furthermore, LinkedIn's algorithm itself often favors list-based content, making it a smart choice for maximizing reach and engagement. This template deserves a place in any LinkedIn content creator's toolkit because of its proven effectiveness in capturing attention and delivering value in a concise, digestible format.

5. Personal Win/Achievement Template

The Personal Win/Achievement Template is a powerful LinkedIn post template that allows you to showcase your professional accomplishments and milestones while providing valuable insights for your audience. It's a delicate balance between self-promotion and offering genuine value, allowing you to celebrate successes in a way that inspires rather than boasts. This template works by strategically highlighting the journey behind the achievement, focusing on lessons learned and offering actionable takeaways for others. By sharing your process and expressing gratitude, you create a relatable narrative that resonates with your network and strengthens your personal brand.

This template typically features an announcement of the achievement or milestone, a behind-the-scenes glimpse into the process, key lessons learned or insights gained, an expression of gratitude, vulnerability about challenges overcome, and metric-based results where applicable. For CEOs, founders, and entrepreneurs, this can be particularly impactful for demonstrating leadership and business acumen. For social media managers and marketing professionals looking for engaging LinkedIn post templates, this offers a compelling way to showcase client success stories or internal team wins.

Examples of Successful Implementation:

• New Job Announcement: Instead of simply announcing a new role, share your career journey, highlighting pivotal moments and lessons learned that led to this opportunity. Include specific skills you honed and how they contributed to your success.
• Client Success Story: Showcase a client's positive outcome using quantifiable metrics and explain the methodology used to achieve it. This builds credibility and demonstrates your expertise to potential clients.
• Award Recognition: Announce an award or recognition, but focus on the team effort and acknowledge the contributions of others. Share the challenges you overcame and the key strategies that led to the win.

Actionable Tips for Using the Personal Win/Achievement Template:

• Lead with gratitude: Begin by thanking those who supported you before announcing the achievement itself.
• Quantify your success: Include specific metrics to add credibility and demonstrate the impact of your work.
• Share actionable insights: Provide at least three key takeaways or lessons learned that your audience can apply to their own endeavors.
• Acknowledge your team: Give credit where credit is due and recognize the contributions of others.
• Offer to help: Conclude with an offer to assist others in achieving similar results, fostering connection and engagement.
• Follow the 80/20 rule: 80% of your post should focus on value and lessons, while 20% can be dedicated to celebrating the achievement itself.

Pros and Cons:

• Pros: Builds credibility, attracts potential clients or employers, fosters relatability, generates positive engagement, provides networking opportunities.
• Cons: Risk of appearing boastful if executed poorly, potential to alienate if solely focused on the achievement, not suitable for frequent use, may set unrealistic expectations without proper context.

This template deserves its place in the list of effective LinkedIn post templates because it leverages the power of storytelling to connect with your audience on a deeper level. By sharing your journey, you not only celebrate your accomplishments but also inspire and empower others to achieve their own goals. Learn more about Personal Win/Achievement Template and other strategies for building your personal brand on LinkedIn at this link. This approach is particularly effective for LinkedIn content creators, social media managers, marketing professionals, entrepreneurs, small business owners, founders, and CEOs seeking to strengthen their professional presence and establish themselves as thought leaders.

6. Contrarian Opinion/Hot Take Template

This LinkedIn post template, the Contrarian Opinion/Hot Take, offers a powerful way to stand out from the crowd and spark meaningful engagement. It involves presenting a viewpoint that challenges conventional wisdom or established industry norms, making it a valuable tool for anyone looking to establish themselves as a thought leader. This approach is especially effective for LinkedIn post templates because it encourages interaction and debate, a core element of the platform's functionality.

How it Works:

The Contrarian Opinion template typically begins with a bold, attention-grabbing statement that directly challenges a common assumption. This is often prefaced with phrases like "Unpopular Opinion:" or "Hot Take:" to signal the reader to expect a non-conventional perspective. Following the initial statement, the post provides reasoned arguments and evidence to support the unconventional view. Crucially, a well-executed contrarian post acknowledges the existing conventional wisdom and the reasons why it's generally accepted, demonstrating a nuanced understanding of the topic. Finally, the post concludes with an invitation for discussion and encourages diverse viewpoints.

Examples of Successful Implementation:

• Tech Industry: "Unpopular opinion: College degrees are becoming irrelevant in tech. Skills and demonstrable experience now reign supreme." This challenges the traditional emphasis on formal education in the tech sector.
• Sales: "Cold calling isn't dead. You're just doing it wrong. Here's a modern approach..." This refutes a common belief about the obsolescence of a classic sales tactic.
• Productivity: "The 4-hour workweek is a myth, and here's why..." This debunks a popular productivity concept.
• Marketing: "Why I stopped using [popular marketing tool/strategy] and what I do instead..." This challenges the effectiveness of a widely used tool or method.

Actionable Tips for Using the Contrarian Opinion Template:

• Authenticity is Key: Ensure your contrarian view is genuinely held and not manufactured simply for attention. Audiences can spot inauthenticity.
• Evidence-Based Arguments: Back up your opinions with concrete evidence, data, or personal experience. Avoid unsubstantiated claims.
• Acknowledge Counterarguments: Demonstrate nuanced thinking by acknowledging valid opposing viewpoints. This fosters respectful debate.
• Personal Perspective: Frame the post as your personal perspective rather than presenting it as universal truth. This encourages constructive dialogue.
• Respectful Engagement: Engage respectfully with commenters, even those who strongly disagree with your position.
• Focus on Professional Topics: Stick to professional subjects rather than venturing into politically divisive issues to maintain a professional context.

Pros and Cons:

Pros:

• High Engagement: Generates significantly higher engagement through debate and discussion.
• Thought Leadership: Positions the author as a thought leader willing to challenge established norms.
• Cuts Through the Noise: Stands out in busy feeds more effectively than agreeable content.
• Memorable Branding: Creates memorable personal branding.
• Deeper Connections: Fosters deeper connections with like-minded professionals.

Cons:

• Polarization: Can be polarizing and alienate some potential connections.
• Requires Strong Conviction: Demands strong conviction and the ability to defend your position.
• Potential for Negative Attention: May attract negative attention or criticism.
• Difficult to Execute Authentically: Harder to execute authentically than conventional content.

When and Why to Use This Approach:

Use this LinkedIn post template when you want to:

• Spark debate and discussion around a relevant industry topic.
• Position yourself as a thought leader and innovator.
• Increase visibility and engagement on your LinkedIn profile.
• Differentiate yourself from competitors in a crowded niche.

This template's effectiveness is rooted in its ability to generate conversation. By challenging the status quo, you encourage interaction and position yourself as someone who thinks critically and independently. This is a valuable asset in the professional world, making the Contrarian Opinion/Hot Take template a worthwhile addition to any LinkedIn content creator's toolkit. It is popularized by thought leaders such as Adam Grant, Scott Galloway, Josh Braaten, and Liz Ryan, who demonstrate the power of challenging conventional wisdom.

7. Data-Driven Insight Template

The Data-Driven Insight Template is a powerful LinkedIn post template that leverages statistics, research findings, or analytical results to deliver evidence-based content. This approach resonates strongly with LinkedIn's professional audience, who value concrete information and analytical thinking. By grounding your posts in data, you establish credibility and demonstrate expertise, making this template a valuable addition to any LinkedIn content strategy. This template excels at providing objective value, making it highly shareable and contributing to thought leadership.

How it Works:

This template centers around presenting a key data insight and then interpreting its meaning and relevance for your audience. This involves:

1. Finding Compelling Data: Source relevant statistics or research from reputable sources. This could be industry reports, original surveys, case studies, or even internal data analysis.
2. Crafting a Narrative: While the data is central, it needs context. Frame the data within a narrative that highlights its significance and explains why your audience should care.
3. Adding Expert Interpretation: Don't just present the raw numbers. Offer your analysis and interpretation. Explain what the data means, its implications, and potential applications.
4. Visualizing Data (Optional): Charts and graphs can make complex data more digestible and engaging. Keep visuals simple and focused on a single key takeaway.

Examples of Successful Implementation:

• Industry Benchmark Reports: Sharing key takeaways from a recent industry report, highlighting trends and their implications. For example, "According to new research from [Source], [Statistic] impacting [Industry]. This suggests..."
• Original Survey Results: Presenting findings from a survey you conducted, along with your analysis and interpretations.
• Before/After Case Studies: Showcasing the impact of a specific strategy or tactic with quantifiable results, e.g., increased website traffic or lead generation. "By implementing [strategy], we saw a [percentage]% increase in [metric]."

Tips for Using the Data-Driven Insight Template:

• Lead with the Hook: Start with the most surprising or valuable data point to capture attention immediately.
• Visualize Wisely: Use charts and graphs strategically to illustrate key insights, but keep them simple and easy to understand.
• Cite Your Sources: Always provide clear attribution to build trust and credibility. Use recent data, ideally within the past 1-2 years.
• Focus on Practical Application: Connect the data to real-world scenarios and offer actionable advice or next steps.
• Simplify Complex Information: Break down complex findings using bullet points or short paragraphs for easy consumption.
• Consider Infographics: Create a simplified infographic for sharing key statistics on visually-driven platforms.

Pros:

• Establishes strong credibility and authority
• Less subjective than opinion-based content
• Highly shareable due to concrete value
• Performs well with LinkedIn's professional audience
• Creates opportunities for thought leadership

Cons:

• Requires access to quality data sources
• More time-consuming to research and verify
• Can become dry without proper storytelling elements
• May be challenging to present complex data simply

Popularized By:

Thought leaders like Mary Meeker (Internet Trends Report), LinkedIn's own research team, Melanie Deziel (StoryFuel), and marketing leaders from companies like HubSpot, Semrush, and Ahrefs demonstrate the effectiveness of data-driven content.

Why this Template Deserves its Place:

In the competitive landscape of LinkedIn, data-driven posts cut through the noise. They offer tangible value, position you as a thought leader, and encourage engagement. This template provides a framework for leveraging the power of data to build your brand and connect with your target audience. This is particularly beneficial for LinkedIn content creators, social media managers, marketing professionals, entrepreneurs, small business owners, founders, and CEOs looking to establish their expertise and influence.

7 LinkedIn Post Templates Comparison

Template Format	Implementation Complexity 🔄	Resource Requirements ⚡	Expected Outcomes 📊	Ideal Use Cases 💡	Key Advantages ⭐
Storytelling Post Template	Medium to High - requires thoughtful crafting	Moderate - writing skills, time investment	Strong emotional engagement and memorable branding	Personal branding, sharing journeys	Builds authentic connection; highly engaging
Carousel Post Template	High - multi-slide design and formatting	High - design tools, visual assets needed	Increased content engagement and longer viewer retention	Sharing detailed info, step-by-step guides	Visually engaging; favored by LinkedIn algorithm
How-To/Tutorial Template	Medium - clear, structured steps needed	Moderate - content expertise and structure	Positions as expert; drives actionable engagement	Teaching processes, providing practical advice	Demonstrates expertise; highly actionable
List-Based/Listicle Template	Low to Medium - simple formatting	Low - minimal design, mostly text	Easily consumable, higher shares and saves	Quick tips, resources, and insights sharing	Highly scannable; easy to create
Personal Win/Achievement Template	Low to Medium - narrative with metrics	Low to Moderate - requires reflection and data	Builds credibility; encourages network growth	Celebrating milestones with lessons	Boosts authority; relatable and motivating
Contrarian Opinion/Hot Take Template	Medium - strong opinions need support	Low to Moderate - writing and research	High engagement via debates; strong personal branding	Challenging norms; sparking discussions	Generates memorable and thought-provoking content
Data-Driven Insight Template	Medium to High - data sourcing and visualization	High - data access, visualization tools	Establishes authority with evidence-based insights	Sharing research, analytical findings	Builds credibility; highly shareable and authoritative

Ready to Transform Your LinkedIn Content?

This article has equipped you with seven powerful LinkedIn post templates—storytelling, carousel, how-to/tutorial, list-based/listicle, personal win/achievement, contrarian opinion/hot take, and data-driven insight—to significantly enhance your LinkedIn presence. By mastering these LinkedIn post templates, you can create a consistent flow of high-quality content that resonates with your target audience, positions you as a thought leader in your industry, and ultimately drives meaningful engagement and business growth. Remember, the key is to experiment with different formats, track your results, and refine your approach to discover what resonates best with your network.

Leveraging these templates isn't just about posting more; it's about posting smarter. A well-crafted LinkedIn strategy using these templates allows you to build a strong professional brand, expand your network, generate leads, and unlock new opportunities. By consistently delivering valuable content, you’ll cultivate a loyal following and solidify your position as a go-to resource in your field.

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